Namibia Tourism Board Wins Back Destination Marketer Lemcke

20 Feb 2024

Rejoicing in Namibia's travel industry: Matthias Lemcke has returned to the Frankfurt office of the Namibia Tourism Board (NTB). Having worked for years as Acting Area Manager Europe & Manager Marketing and PR Europe, he had resigned with effect from 1 November 2023. During his probationary period in leading position at the Hong Kong Tourism Board (HKTB), the NTB made him an offer he could not refuse.

"It was not an easy decision," explains Lemcke. "I am leaving the HKTB with a lot of respect and friendship. I had the opportunity to set the tone for Hong Kong marketing in 2024, despite the short time I had here."

But: "The offer from Namibia and my heart advised me to accept the new position within the Namibia Tourism Board," said Lemcke. It was not only the new position that convinced him, but above all the opportunities it offered: "As Director Europe, I now have the opportunity to actively contribute to the country's strategic tourism marketing plan." Lemcke is delighted to be able to play an active role in shaping the future of Namibia as a tourist destination.

19 years of infectious enthusiasm for Namibia

The experienced and successful destination marketer had already indicated that it was not just a head decision. However, he did not mention the Virus namibiensis. It was this 'pathogen' that the Namibian travel industry had high hopes for when he left in November: Once this virus has infected you, it won't let you go.

After all, Lemcke, who has been with NTB for 19 years, has enthusiastically recommended the land of endless horizons to tour operators and airlines, travel agents and travellers alike, and has always done so in new and fresh ways. No wonder an industry magazine declared him the 'face of Namibia in Germany' in 2022.

This familiar face has returned to the NTB just in time to represent Namibia again at the world's main travel industry event. Many renowned industry representatives have already congratulated Matthias Lemcke on his move and his new position as Director Europe of the NTB. Lemcke will be back in his Namibian element at the Namibia stand at the International Tourism Exchange (ITB) from 5 to 7 March in Berlin.


After three and a half months back at the Frankfurt office of the Namibia Tourism Board (NTB) - in a new position as Director Europe responsible for Central Europe: Matthias Lemcke.
Photo: NTB


Sven-Eric Stender

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