Gondwana Launches 'tourism Heroes' Campaign Against Crime

20 Sep 2023

Not only Namibia's travel industry, but all Namibians should welcome visitors, assist them when needed and ensure their safety. Representatives of Namibia's government, parliament and travel companies called for this - at the official launch of the 'Tourism Heroes' campaign by Gondwana Collection Namibia in the courtyard of the parliament building in Windhoek.

In his speech, Speaker of Parliament Peter Katjavivi highlighted the importance of the tourism sector for Namibia. All Namibians would benefit from the travel industry, whether directly or indirectly. 

Presentation of Gondwana's Tourism Heroes campaign in the courtyard of the Parliament building: The Honourable Speaker of the Parliament, Peter Katjavivi, emphasises the importance of the tourism sector for Namibia in front of members of government, MPs and representatives of the travel industry. 
Photo: Sven-Eric Stender 


Executive Director of Gondwana Collection Namibia, Gys Joubert, introduced the 'Tourism Heroes' campaign: "This initiative aims to reward, recognise, and support individuals and entities that play a pivotal role in ensuring the safety, hospitality, kindness, care and preservation of Namibian tourism." 

Joubert stressed that the initiative was not limited to Gondwana. Everyone is welcome to participate, he said. For the start, Gondwana, through its Gondwana Care Trust, is providing one million Namibia Dollar for rewards. Of this, N$500,000 is in cash and N$500,000 is in kind. 

Hotline for 'Tourism Heroes' nominations

Every Namibian is invited to nominate persons and institutions for a 'Tourism Hero' award. For this purpose, Gondwana has set up a hotline on WhatsApp (+264-81 160 3466) and an e-mail address (tourismheroes@gcnam.com). Information about special deeds for the benefit of tourists can be passed on via these two channels. This information will be checked. An independent panel will then decide on an award and a reward, which will be tailored to individual needs. 

An essential part of the campaign is to raise awareness among Namibians about the importance of tourism. Thus, Gondwana tells the 'stories' of the 'heroic deeds', if those involved agree, on its social media and in its podcasts. If the aim is to prevent or punish crime, it works with the police to ensure that no sensitive information is disclosed. 

First Tourism Heroes Award goes to TAC 

At the end of the event, the first Tourism Heroes Award was presented. It carries a reward of N$20,000 and goes to the organisation Tourism Against Crime (TAC). Established in 2020 and duly vetted by the Namibian Police Force (NamPol), the organisation has 18 members, all of whom are tour guides. They work closely with the NamPol to ensure the safety and well-being of tourists, not only during their tours but also off duty. They also use their own resources for their patrols, vehicles and fuel. 

Tourism Minister Pohamba Shifeta presented the award to TAC Chairman Peter Boer. He described the 'Tourism Heroes' campaign as pioneering and also paid tribute to NamPol's Tourist Protection Unit. 


Tourism Against Crime (TAC) Chairperson Pieter Boer (left) with the trophy presented to him by Tourism Minister Pohamba Shifeta (centre) at the end of the Tourism Heroes Campaign presentation by Gondwana Director Gys Joubert (right). 
Photo: Sven-Eric Stender 


Tip: Holidaymakers should activate roaming in Namibia in their mobile phones. 

Tourism Against Crime (Peter Boer): 081 761 44 86 

Tourist Protection Unit: 10111 

Emergency number: 112 


Sven-Eric Stender 


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